Andrés Poveda - Front End Developer & UI/UX Designer

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TopTier Trader

Front End Developer

TopTier Trader, a Miami-based startup, provides virtual funding to traders who demonstrate proficiency through a challenge. CEO Dave Guttman sought assistance when the company's reliance on third-party technology providers hindered growth and iteration. I was brought in to address this issue. Within four months, I developed a new website, improving various key metrics as detailed below.

Since I started we have achieved

+0

Different Countries

+0

New Organic Leads

+0

Monthly Visitors

+$0

Organic Revenue

Stack

next

redux

strapi

cloudinary

tailwind

What I've learned

SEO

- Keyword Optimization using AHrefs

- Site Speed performance

- Optimized and protect robots.txt

- Generated XML sitemaps

- Stategic internal linking site navigation

Tools Used

ahref

Internationalization

- Used i18n and Next.js for managing translations

- Utilized Next.js's built-in routing for localized pages

- Implemented dynamic text content swapping

- Ensured localization of SEO elements (meta tags)

- Attracted wider audience

Tools Used

ahref

A/B Testing and Behaviour Tracking

- Used tools like VWO and Smartlook to analyze user behaviour

- Used Hyros to create and track revenue through UTM's

- Increased revenue and customer satisfaction

- Enabled data-driven decision-making

Tools Used

ahref

google

hyros

Agile Project Managment

- Participated in Scrum ceremonies (stand-ups, sprint planning, retrospectives)

- Learned about user stories and product backlogs

- Practiced iterative development

- Engaged in continuous feedback loops

Tools Used

ahref

google

Rest API

- Designed and implemented RESTful services

- Used Node.js and Express for API development

- Structured API responses in JSON

- Worked on API authentication and authorization (e.g., JWT)

Tools Used

ahref

google

User Retention

- Implemented automated email campaigns with SendGrid

- Used Firebase for real-time lead storage and management

- Implemented user segmentation based on data

Tools Used

ahref

google

What I've Achieved

Engaged Sessions Per User From Direct Search

From 1.69

To 2.22

+30.2%

Improvement

Engaged Sessions Per User From Organic Search

From 1.63

To 3.28

+101.4%

Improvement

Average Engaged Sessions Time Per User From Organic Search

From 1.121.70 seconds

To 1,1265.63 seconds

+940%

Improvement

table

Want this for your company?

Andrés Poveda - Front End Developer & UI/UX Designer